Pay Per Click Management


Once you have a website you are ready to start getting traffic. The quickest way to get traffic and customers to your website is through buying keywords at Google, Yahoo or MSN. Google is where at least 80% of the traffic is, so Google AdWords (this is the name of Google's PPC service) is the one place all of our clients start with. Eventually we can get into Yahoo and MSN, but only after we've gone through Google as the traffic volume far exceeds that of the other search engines (and only seems to be increasing).

One of the first things you need to decide on is how much you are comfortable spending each month. We have customers that spend close to $20,000 a month on pay per click traffic and they get a return that is many times that number. At first you only need to start small, maybe you are only comfortable spending $500 or $1,000 a month - those numbers equate to about $15-$30 a day in Google AdWords spending.

Each pay-per-click (PPC) advertising campaign will be setup by a professional and continuously managed to ensure you receive the optimal pay per click results. Pyramid SEO will handle all the details including campaign(s) creation and setup, daily oversight and management, continued strategic revisions and optimizations, and detailed reporting all while providing unlimited email and phone support each month.

Every major business on the web has some level of involvement in PPC advertising. Most new businesses and many established companies are fearful of creating their own advertising campaigns – and rightfully so in some cases. PPC through Google Adwords is a complex undertaking that requires constant monitoring from professionals who do this work day in and day out. Pyramid SEO will diligently monitor your account, keyword list and budget daily, enabling you to exceed your goals and objectives. We prepare detailed reports with informative keyword data which allows you to understand where your PPC marketing spend is being allocated.

The beauty of pay per click campaigns is that you can spend as little or as much as you want and you can buy traffic that is extremely targeted. There are many critical steps to creating a successful PPC campaign - your account needs to be setup correctly so that you don't under or overbid for keywords and cause harm to your click through rate and your quality score. Let Pyramid SEO help you out with your pay per click campaign today!